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THE BRIEF
Create an ice cream experience that goes beyond the "Gelato Italiano" clichés

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THE IDEA​

Atelier is an ice cream shop with a sewing workshop theme that sells “sliced ice cream”

 

In Atelier, the 15 flavors of ice cream are branded as ‘fabrics’ contained in cylinders that allow the customer to choose their own tailor-made combinations.

 

The ice cream will be ‘freshly cut’ to the requested portion size and assembled into layers, one on top of the other. 

 

Group Members: Felipe Trewhela, Hanna Vivian Tsai, Eduardo Dami