Scuola Politecnica di Design - Bauli
THE BRIEF
Develop packaging strategy for the internationalization of Pandoro (the most famous Italian sweet cake)
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THE PRODUCT
Pandoro is a star-shaped, simple, sweet and extremely soft cake. Made with a simple recipe of 4 ingredients: eggs, flour, sugar and butter.
It is not frivolous, it was meant to be this way:
Simple to the core.
THE BRAND
Bauli's and Pandoro as a brand are not trying to sell an idealized version of reality but instead remain steadfastly focused on family life as it really is: people cry, children behave badly, people are tired but still happy and try to make the best of their lives.
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THE STRATEGY
Pandoro is a stage
for people to play upon.
We created a package that invites consumers to mix Pandoro with their creativity and create delicious dishes with the toppings they love.
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#3 Premisses for packaging
1) Interactive: Invite people to see and touch it at the point of sale.
2) Playful: Let people have some fun with it, even before buying
3) Open Horizons & Perspectives: Use the packaging to invite people to mix Pandoro with their creativity.
TRANSLUCID PAPER WITH TOPPING SUGGESTIONS
INTERNATIONAL PACKAGE PROTOTYPE